Asbury Park Citywide Wayfinding Project, Asbury Park, NJ

Client: CITY OF ASBURY PARK

The City of Asbury Park hired ENGenuity Infrastructure for the design, planning, permitting, and construction management for proposed wayfinding signage throughout the entire city. The project involves the installation of unique signs including gateways, kiosks, parking, and directionals. Engenuity spearheaded the focus group for the project in the pre-design phase that involved interviewing various stakeholders throughout the City such as municipal staff, City Council members, Chamber of Commerce, community and non-profit organizations, as well as private citizens and business owners. With the data we collected from these charettes, Engenuity worked alongside M-Studio, a graphic designer, in order to create a true brand for the City of Asbury Park. With the new branding, various signs were designed with key elements from the Community Branding Report. Ultimately, the goal of the City Wayfinding System is to help visitors navigate the city and all of its major attractions and landmarks. This included visibility, accessibility, and identification of all of the city’s major districts rather than specific businesses.